about us
Since 1974, our family of gearheads and audiophiles has been known for helpful advice, unparalleled know-how, and lifetime support of every product we sell.
Our company
In 1974, when Bill Crutchfield founded the company in the family garage in his hometown of Charlottesville, Virginia, he was really trying to fix a problem he'd experienced as a customer: how do you figure out which aftermarket car stereos and speakers will work in your vehicle? He came to the conclusion that expert information, shared by people who really cared about problem-solving, was the answer. More than 6 million customers later, those principles continue to drive the business.
We've grown to employ over 700 people in our home state of Virginia, built tools like the Vehicle Finder tool and our interactive 25,000-vehicle-strong Vehicle Fit Database, and developed technological innovations to let customers audition speakers online and shop for A/V gear with an Advisor steering their web journey.
Basic Beliefs
“We don’t need a 500-page manual on how to behave. Just treat people the way you want to be treated.”
Bill Crutchfield instituted the Basic Beliefs in 1983, during a period of crisis and culture change. The business was suffering, and after some deep consideration, Bill found the reason: with Crutchfield’s rapid growth in the early 1980s, employees had lost their direct connection to Bill and his personal values. In response, he wrote out his core beliefs, and met with each employee to explain how important they were. While some didn’t initially subscribe to the new approach, most employees welcomed it, and the business took off. To this day, we follow the Basic Beliefs in all that we do.
vision
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mission
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values
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Respect
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let's connect with us
We've grown to employ over 700 people in our home state of Virginia, built tools like the Vehicle Finder tool and our interactive 25,000-vehicle-strong Vehicle Fit Database, and developed technological innovations to let customers audition speakers online and shop for A/V gear with an Advisor steering their web journey. Contact Us
